§ 1 Scope of Application and Provider (1) These General Terms and Conditions (hereinafter "GTC") apply to all contracts, services, and deliveries concluded between Sarah Becker, trading as POSTHANDWERK (hereinafter "Provider"), and the customer (hereinafter "Customer"). (2) This offer is primarily directed at entrepreneurs/businesses within the meaning of § 14 BGB (German Civil Code). Contracts with consumers within the meaning of § 13 BGB are possible but require a separate written agreement. (3) Deviating, conflicting, or supplementary GTC of the Customer shall only become part of the contract if the Provider has expressly agreed to their validity in writing.

§ 2 Subject Matter and Description of Services (1) The Provider creates custom digital content for the Customer (social media posts, short videos/B-rolls, campaign motifs, and layouts) based on modern graphic, text, and AI technologies, as well as supplementary digital services such as the creation of company websites. (2) The exact scope of services results from the package booked by the Customer (Starter, Business, Premium), an individual purchase in the Image Manufacture, or an individually agreed B2B offer or supplementary services (e.g., Express Service "Express-Post", annual planning, brand avatars). (3) No automatic renewal (No Subscription): The booked packages apply as one-off orders for the agreed period (usually one month). There is no automatic contract renewal and no notice periods. If the Customer does not place a new order in the following month, the cooperation rests. Should the Customer desire an annual subscription, a customized offer will be created. (4) Delivery time: The Provider aims to deliver the finished content within 3–5 working days after the complete receipt of all required briefing information. For supplementary services or large-scale B2B projects, individually agreed timeframes apply. There is no legal entitlement to delivery within this timeframe unless the Express Service was booked. When booking the Express Service, delivery takes place within 24–48 hours after complete receipt of the briefing. (5) Exclusion of content: The Provider reserves the right to reject or cancel orders whose content violates applicable law or ethical principles (sexist, violence-glorifying, or discriminatory content). (6) Supplementary service Website Creation: If the Provider offers the creation of a company website (e.g., Onepager), this exclusively includes the visual conception and design implementation in the respective modular system. Technical maintenance, web hosting, email accounts, and the permanent administration of the domain are not part of the contractual service and are the sole responsibility of the Customer.

§ 3 Customer's Obligations to Cooperate and Community Management (1) The Customer shall provide the Provider with all necessary information, corporate identity guidelines, logos, and own image material in a timely manner, provided these are required or desired for the execution of the booked order. (2) Delays resulting from the Customer's failure to meet their cooperation obligations in a timely manner are not at the expense of the Provider. (3) The Customer may optionally provide their own materials (e.g., photos, company colors, texts), which will be incorporated into the design if possible. There is no entitlement to the use of specific own materials if this is technically or practically not feasible. (4) Data security & access: The Provider expressly does not require any passwords or access data to the Customer's social media profiles to create the content. Delivery is purely digital. (5) Content responsibility: Replying to comments and direct messages (Community Management) remains the sole responsibility of the Customer in order to ensure professional authenticity. (6) Data protection: The handling of the Customer's personal data is governed by the Provider's Privacy Policy, available at www.posthandwerk.de.

§ 4 Prices and Payment Terms (1) All quoted prices are final prices. In accordance with § 19 UStG (German Small Business Exemption), no value-added tax (VAT) is charged. (2) Payment is due within 7 days of invoicing without deduction. The Provider may request a down payment for supplementary services or large-scale B2B orders. (3) In the event of default in payment, the Provider is entitled to suspend further services until outstanding claims have been settled.

§ 5 Acceptance and Revision Cycles (1) The Customer receives the created content for review and approval prior to publication (digitally via email, WhatsApp, or similar). (2) One (1) revision cycle for minor adjustments (e.g., text changes, color adjustments) is included in the price for each booked post. (3) Extensive change requests that require a completely new concept or deviate from the original briefing, as well as any further revision cycles, will be invoiced separately after prior consultation.

§ 6 AI, Fictional Characters, and Doppelgänger Exclusion (1) The Provider uses AI-supported tools for the efficient creation of visual assets. All generated human models and characters are purely fictional. (2) Since these are technical processes, any resemblance to real living or deceased persons is absolutely unintentional and purely coincidental. The Provider accepts no liability for this. (3) The Customer is solely responsible for legally labelling the content as "AI-generated" (in accordance with the EU AI Act) on their own channels.

§ 7 Copyright, Usage Rights, and IMAGE MANUFACTURE (1) Purely AI-generated images are currently (as of April 2026) not subject to traditional copyright law. The Customer remunerates the manual and conceptual service (prompting, conception, post-production, copywriting). (2) Basic License (Social Media): Upon full payment, the Customer receives the simple, temporally and spatially unlimited right to use the content on their own organic social media channels. (3) Extended License (Image Manufacture & Supplementary Services): Any use outside of organic social media (e.g., on the company website, in newsletters, print campaigns such as posters/flyers, or paid advertising/social ads) requires a separate license agreement via the Image Manufacture. (4) Prohibition of editing: The content must be used in the form delivered. Any editing, photo manipulation, or combination with third-party material requires written consent. (5) Model pool and unique pieces: The Provider uses a proprietary pool of fictional characters. There is no claim to exclusivity of a face (except for B2B brand avatars). Motifs sold as "unique pieces" (Unikate) in the Image Manufacture will not be offered to any other customers after purchase.

§ 8 No Guarantee of Success and Disclaimer of Liability (1) POSTHANDWERK is an agency for visual digital assets. The Provider expressly accepts no guarantee for specific successes (e.g., virality, reach enhancement, follower growth, or economic sales figures). (2) The Customer is solely responsible for the legal safety (e.g., trademark law, competition law) of the logos, texts, and product features they provide. A legal review by the Provider does not take place. (3) Exclusion for third-party behavior: The Provider accepts no liability for third-party reactions to the published content. This applies in particular to negative user comments, unobjective criticism, so-called "hate speech", warnings by third parties, or other forms of negative public resonance (shitstorms). The risk of the public impact of the content is borne solely by the Customer. (4) The Provider's liability for slightly negligent breaches of duty as well as for technically caused errors in AI generation ("AI scrap") is excluded, provided no essential contractual obligations (cardinal obligations) or damages arising from injury to life, body, or health are affected. (5) Legal texts (Legal Notice and Privacy Policy): If the Provider integrates basic structures or templates for a Legal Notice and/or a Privacy Policy when creating a website, this is done as a pure service and expressly does not constitute legal advice. The Provider accepts no liability for the legal completeness, correctness, or immunity from warnings of these texts. The Customer is solely responsible for having these legal texts reviewed by an attorney prior to publication.

§ 9 Self-Promotion and Reference Usage (1) The Provider reserves the right to use the content created for the Customer (including the Customer's depicted company logo) after its publication as a reference in their own portfolio, on their website, or on their own social media channels for self-promotion. (2) The Customer may object to this use in writing at any time.

§ 10 Right of Withdrawal Since the Provider's offer is directed at entrepreneurs (§ 14 BGB) and the delivered social media posts are custom-made according to the specifications and needs of the Customer (custom specification), a right of withdrawal (§ 312g Para. 2 No. 1 BGB) is excluded. Should a consumer within the meaning of § 13 BGB exceptionally become a contract partner, any right of withdrawal according to § 312g Para. 2 No. 1 BGB expires as soon as the Provider has begun executing the customized service and the consumer has expressly agreed to this.

§ 11 Dispute Resolution The EU Commission provides a platform for online dispute resolution (ODR), accessible at: https://ec.europa.eu/consumers/odr. The Provider is neither obliged nor willing to participate in dispute resolution proceedings before a consumer arbitration board.

§ 12 Final Provisions (1) The laws of the Federal Republic of Germany shall apply. (2) The place of performance and exclusive place of jurisdiction for all disputes arising from this contract shall be the Provider's registered office (Cologne), provided the Customer is a merchant, a legal entity under public law, or a special fund under public law.